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Abstract
Expansion of a current business to service global market needs is an objective for many firms. Entry by an American business is a serious and risky undertaking. A modern company must have a significant presence in the three major market areas, North America, Europe and Asia if it wishes to remain globally competitive. Analyzing the offshore market and developing a plan for its execution can increase a company’s possibility for international success. This essay discusses an approach to assessing an global market opportunity for electronic components and subsequent entry into a German market that plays a significant role of a unified Europe. A key part of this approach includes investigation and analysis of the external environment with application of this data to strategy elements aimed at increasing the opportunity for success. Replication of the process is prescribed for firms wishing to enter additional international markets.